60 Degree 由三位夥伴共同創立,秉持著追求更美好生活的理念,我們以設計出發,透過多元觀點來解讀生活、工作中的不同挑戰,彼此間完美搭配、合作,讓我們與客戶共同創造令人驚豔的作品。 設計是 60 Degree 最擅長的語彙,每個我們所執行的專案,從現況探索、品牌核心訴求、品牌創意發展等策略環節,都用設計來優化執行方式,我們規劃深入核心的工具,讓策略與設計結合更精準,達成每位客戶的任務。60 Degree 用心生活、用心感受,以自身的經驗做基礎,觀察、品味生活中不同的可能性,並仔細思考其中的奧妙,保持開闊的心胸,讓我們能藉著朋友、夥伴的力量,去了解要如何讓生命更美好、生活充實幸福,透過 60 Degree 對品牌、設計的了解,將正向的能量傳遞給全人類與這個世界。 60 Degree 不僅要把事情做對,更要去做對的事。 60 Degree is jointly created by three partners. Based on the ideal of pursuing a more wonderful life, we set forth to interpret various challenges in life and work through diverse perspective and design, and collaborate closely with our customers to perfection in bringing about amazing works. The most gifted expertise of 60 degree is design. Strategically, each of our project, from status exploration, core brand appeals, to brand creativity development, its methods of execution is optimized through design. We plan core-penetrating tools to combine strategy and design with better precision, in order to meet every customer’s need. 60 Degree live and feel wholeheartedly. We incorporate our own experiences as the foundation to observe and savor the possibilities in life, and contemplate its essence. With an open mind and the strength from friends and partners, we strive to comprehend how to make our lives better and fill with happiness. Through 60 Degree’s understanding with brand and design, we intend to convey positive energy to entire human race and the world. 60 Degree not only do things right, but do the right things.

品牌形象規劃 Brand Image 品牌識別設計 Branding & Identity 產品型錄設計 Print Design 產品包裝設計 Packaging Design 活動視覺設計 Event Main Visual Design 展場設計 Exhibition Design 行銷應用物設計 Marketing Material Design 平面廣告設計 Commercial Graphic Design 網站風格規劃與建置 Website Design APP規劃製作 APP Planning and Design

H2H(From Heart to Heart.) 從品牌的核心到消費者的感受 心,不僅指維持我們身體機能的器官,更可延伸詮釋我們用來感受世界、體驗生活的經驗總和。正如人際關係建立,從言語互動、心領神會之中細細體悟,珍貴友誼醞釀堆疊,才能歷久彌新。這也說明了品牌與消費者間,唯有深入瞭解需求和期待,運用自身優勢,真誠的協助消費者解決問題,讓購買、使用、服務的每個環節,愉悅並令人感動,最終成為讓消費者信賴、託付的唯一選擇。 60 Degree 運用以下三個階段,來協助品牌逐步化解與消費者間的隔閡。 Heart not only means the organ of maintaining our bodily functions, but also can be further interpreted as the sum of how we experience life and the world. Just like establishing interpersonal relationships, only through mutual understanding can a cherished friendship endure and be rejuvenated. Thus, between brand and customer, only with true understanding of customer’s need and anticipation, along with sincere problem solving, can make a brand touch a customer’s heart over purchase, usage, and service, to become a customer’s sole choice. 60 Degree uses the following three stages to help brand dissolve its boundary with consumers. Stage 1 Understand 通盤了解 運用品牌工具、訪談等方式,從品牌經營、市場現況、消費族群等面向切入,進而掌握品牌與消費者間互動關係,協助了解品牌所面對的機會與挑戰。 Employing methods such as brand tools and interviews and cutting through the perspectives of brand management, market status, and consumer demographics, to grasp the interrelationship between brand and consumer, and help understand the challenges and opportunities a brand faces. Stage 2 Study & Define 研究與定義 從階段一的資訊中分析,找出消費者需求、動機與消費族群背後共通語言,和品牌一起找出如何與消費者對話,定義未來品牌溝通的核心主軸及品牌訴求。 Analyze and deconstruct the data from Stage 1 and find the consumers’ needs and motivations. Clarify the common language behind the consumer groups, and work with the brand to find how to have dialogue with consumers and define the brand’s future core axis of communication and brand appeals. Stage 3 Creation 創造感動 根據前端策略分析制定之品牌溝通主軸,運用 60 Degree 豐沛的創意與設計能量,在消費者接觸品牌的每個環節,創造令人難忘的消費經驗,打動每位消費者的心。 Based on the brand axis of communication formulated by strategy analysis, 60 Degree will use its abundant creativity and design energy in every brand touch point, to create memorable consuming experiences and move each consumer’s heart.

Natalie / Creative Director 擔任創意總監。負責視覺溝通、品牌形象建置等工作。畢業於 Pratt Institute Communications Design,擅長品牌識別、包裝設計、書籍裝幀設計、展場空間視覺規劃等。曾任職於 Polo Raulph Lauren、Brooklyn Children’s Museum,協助過昇恆昌等品牌、故宮、十三行、蘭陽博物館等展場及文宣整體概念規劃,曾獲得德國紅點redot包裝設計類獎的肯定。 熱愛音樂、電影及藝術。用心探索美好的存在,分享從中得到的樂趣,使設計與生活合而為一。 Natalie serves as creative director and is in charge of visual communication and branding. She graduated from Department of Communications Design, Pratt Institute and is specialized in brand identity, package design, book design, and exhibition and environmental planning. She worked for Polo Raulph Lauren, Brooklyn Children’s Museum, and assisted brands such as Ever Rich as well as overall concept and brochure planning for National Palace Museum, Shihsanhang Museum of Archaeology, and Lanyang Museum. Her work won Red Dot Award in package design. Natalie loves music, film, and arts, and diligently explores the beauty of being as well as shares its joy. She strives to make design and life as one.

Mike / Strategy Director 負責策略規劃與專案管理。對心理學與行為研究充滿熱情和興趣,喜歡以消費者角度思考各種可能性,藉由對日常生活中的觀察、探索,持續思考如何在資訊爆炸的衝擊下,找回人與人之間最真誠的語言。 畢業於輔大企管系,曾任職台北富邦銀行、東森公關公司、中華民國對外貿易發展協會、FCI品牌顧問集團,擅長策略規劃與工具應用、創意發展、專案溝通等。 In charge of strategic planning and project management, Mike is passionate about psychology and behavioral study and likes to consider all possibilities from consumer’s angle. Through his observation and exploration of daily life, he continuously thinks of, under the impact of information overload, how to regain the most sincere dialogue between individuals. Mike graduated from Department of Business Administration, Fu Jen Catholic University. He worked for Taipei Fubon Bank, Eastern Public Relation Company, Taiwan External Trade Development Council, FCI Total Brand Partner. Mike is specialized in strategic planning and tool application, creativity development, and project communication.

Ruby / Graphic Designer 熱愛插畫、時尚、美妝、漫畫及嘗試不同的新奇事物,體驗並發現生命中的感動,轉化為設計靈感,創造美好及觸動人心的作品。對設計充滿熱情,期望作品帶給人們更多不同的體驗和感受。 畢業於台灣科技大學工商業設計系,擅長品牌識別、包裝設計、風格插畫等視覺設計。作品榮獲新一代包裝設計獎、高雄放視大賞等獎項肯定,並獲得國內外專業設計平台報導及收錄,目前於公司中擔任品牌設計師一職。 Enthusiastic about illustration, fashion, cosmetics, and comic, Ruby likes to explore different innovative experiences in life in order to tranfer to become inspirations in design. She is passionate about design and looking forward to showing people various touching impressions via her works. Ruby graduated from Department of Industrial and Commercial Design, National Taiwan University of Science and Technology. She is specialized in visual identity, packaging, illustration, and so forth. Her work won Yodex Award in package design and Kaohsiung DC Competition as well as was interviewed by press worldwide. Now she serves as graphic designer.